Marketing Principles and Practices: Study the fundamental marketing concepts at work in today’s business environment. Explore the most relevant areas of consumer marketing, including situation analysis, the development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, as well as forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions, examine their interplay and timing, and learn how they propel a business. Consider the role of the consumer, changing lifestyles, current developments in the global market, and laws that affect marketing. This course features case studies and guest speakers.
Fundamentals of Corporate Finance: Learn to analyze methods of financing using internal and external funds. This introduction to corporate finance emphasizes the use of long-term debt, preferred stock, common stock, and convertibles in the financial structure of a corporation. Topics include financial management, corporate growth, business failures, return on investment, risk leverage, the time value of money, dividend policy, debt policy, and leasing.
Internet Technologies for Business: Online technologies provide opportunities to manage businesses more cost effectively and solve business problems more efficiently. This course introduces managers to the full range of Internet technologies and their impact on business. Understand how to conduct commerce, provide content, create communities, work collaboratively, train employees, and manage workers remotely—all online. Become familiar with online security issues and learn to analyze the costs and benefits of implementing online solutions.
This course is Campus based
Part Time, Full Time
No any Campus information available !!